BACKGROUND

PTC (Polska Telefonia Cyfrowa) is the leading cellular company in Poland, with 15 million customers. The company is partially owned by T-Mobile, one of the largest global wireless communication companies.

THE CHALLENGE

To promote the new 3.5-generation networks, PTC wanted a “killer” application to be the catalyst for users to upgrade their mobile phones to the new generation.
PTC looked for an off-the-shelf product for customer video/audio content distribution, which would be able take on the existing 3rd- and 3.5-generation network challenges. The system had to integrate with existing systems and services, and provide maximum user experience while exploiting maximum 3rd-generation network capabilities. At the same time, PTC sought to provide services for existing customers with 2nd- and 2.5-generation networks, which was still the majority customer segment. The project demanded complex integration between disparate systems and several different suppliers across continents and languages.

THE SOLUTION

PTC chose SonyEricsson, leading solution provider for RealNetworks Service Delivery Suite (SDS) system assimilation. SDS is a top-tier integration product between video/audio streaming systems and marketing, sales, customer relationship management (CRM) and billing systems.
SonyEricsson-Poland and RealNetworks-USA chose eWave to plan the system, perform the implementation, and complete the integration across the applications. The project, which took place within a very tight schedule, involved complex software and hardware installations and integration solutions in a decentralized real-time environment. The system was designed to maximize the user experience. eWave completed a comprehensive assimilation of SDS, the Real Mobile Streaming Server, and the Real Mobile Encoder systems, including integrations with PTC’s content management, billing and CRM systems.

PTC SYSTEM ARCHITECTURE:

THE RESULTS

The project was completed according to PTC’s time schedule and to SonyEricsson’s full satisfaction. Customers responded very enthusiastically to the new video capabilities. The implementation positioned PTC for future generation functionality expansions.